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Published on 08 December 2016

Back before the dotcom detonation at the turn of the century, tech startups thought all they needed was to spend on a high-profile CEO, a catchy name and a product concept to attract attention, get smart and find business partners.

The truth is that they sadly lacked the long list of critical resources that today's sports tech startups have access to through accelerators and others firms. And in many cases, they couldn't use their equity to pay the bill.

Many of us recall how that turned out.

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