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Published on 23 March 2017

While teams and players are on to the 2017 draft, the National Football League is working to avoid a repeat of last year's TV ratings drop. Recently-released research and analysis suggests there were many reasons for the lower viewership - some of which the league could address with technology.

The NFL has tools to enhance and advance the TV viewing experience. Applying them would require the league to work with their long-time broadcaster partners and tech friends on what could be an expensive undertaking. The kit includes next-gen stats, 360 degree replays, virtual reality, Be the Player and eventually ultra-high definition programming. However, none of these are quick and easy fixes.

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