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Published on 06 April 2017

How will young boys and girls respond when their pro sports, entertainment and performing arts idols tell them to pass on fame and focus on careers in science, technology, engineering and mathematics (STEM)?

Sports tech companies hope kids listen to the likes of Drew Brees and LeBron James and consider a career as a mathlete, for example, over a shot at a professional athlete. The same goes for girls hearing a similar message from super-model Adriana Lima, and actress Zendaya.

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