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Published on 13 April 2017

You don't have to be rookie of the year or make a spectacular one-handed "toe-drag-swag" sideline catch to capture the attention of the cameras and fans. That's because the NFL and others are going beyond long-form, original TV series to shorter programming delivered via social media.

In two separate cases in recent weeks, long-established content creator NFL Digital Media and the NFPLA's two-year old ACE Media subsidiary have demonstrated their interest in breaking new ground by creating player-focused original content - a prized asset that can be reworked for watching in different ways. Fans themselves have joined the accelerating content creation trend.

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