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- Published on 11 May 2017
Tackling Tech: NFL and Perform Team to Take Games Global
Looking to take its games far beyond the U.S. and Europe, the National Football League today announced a partnership with Perform Group to help market TV rights and its Game Pass online service in the Middle East, Asia and South America.
Under the agreement, U.K.-based Perform, with offices in 23 countries, will push the TV rights to NFL games in select markets. The immediate focus is on Brazil, Asia and the Middle East for the 2017 season. The self-described sports content and media company offers a wide variety of assets.