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Published on 13 July 2017

After extensive research and participation in an esports tournament earlier this year, the Kraft Group has bought into the non-football startup Overwatch League. It will feature competing game players from at least seven cities around the world for viewing by fans online, on TV, and in person.

Esports have proven popular with highly coveted young demographics. The league will feature competition between those playing the Overwatch multiplayer team shooter game released last year. The move comes after the National Basketball Association announced plans for an esports league which will launch next year.

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