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Published on 05 October 2017

For some fans, hitting their team's website, following news during the week on TV and tuning in for games on Sundays just isn't enough. That's the belief of a growing number of teams - among them the Minnesota Vikings and the Baltimore Ravens - who have launched team video apps for connected TVs and mobile devices.

By partnering with special application creation companies such as Bottle Rocket, the duo and at least several others have created team apps that bring a wide array of non-game video programming to their fans. Connected team apps are viewed as the latest means to up the ante in the ongoing effort to better engage with fans.

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