When most folks think of player location data collected by the NFL, they likely think of the Next-Gen Stats undertaking for live games. But in the shadow of this high-profile, multi-year league initiative, a growing cadre of clubs are using the same data in systems to optimize practices.

Zebra began putting its tags in NFL players shoulder pads four years ago to track players during games for the primary purpose of gathering data to drive the next generation of stats for NFL fans at home and in the stands.

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