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Published on 30 March 2016

What a difference a floor plan design change makes.

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Published on 24 March 2016

In a forward-thinking expansion of its video distribution strategy as driven by the league's first Chief Content Officer, the National Football League (NFL) has created an original programming series called All or Nothing that will air exclusively on Amazon's online TV service starting this summer.

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Published on 17 March 2016

What do college basketball, Coachella and the National Football League have in common?

All three are crucial elements in the drive to create a broad user base for virtual reality broadcasts.

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Published on 10 March 2016

Wireless network + coveted programming = robust mobile video services.

That's the basic equation AT&T is banking its entertainment business on, having just outlined three new OTT services for launch in the fourth quarter. And pro sports fan can bet that one will feature content from the NFL Sunday Ticket out-of-market, live game package.

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Published on 03 March 2016

Are you ready for some programmatic ads?

When the NFL kicks off the regular season this fall, Comcast's NBC Universal unit will be letting ad agencies better target viewers of its TV network shows with more relevant commercials that are bought using an automated process, not emails and phone calls.

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Published on 25 February 2016

What's more important to teams when it comes to collecting data on players: 40-yard sprint times, vertical leap numbers and position drill results, or this set: power, endurance, metabolism and injury protection?

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