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Back before the dotcom detonation at the turn of the century, tech startups thought all they needed was to spend on a high-profile CEO, a catchy name and a product concept to attract attention, get smart and find business partners.

The truth is that they sadly lacked the long list of critical resources that today's sports tech startups have access to through accelerators and others firms. And in many cases, they couldn't use their equity to pay the bill.

Many of us recall how that turned out.

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Fans looking to cut cable cords or only want sports but via broadband have seen current web services evolve, AT&T launch its entry this week and are awaiting Hulu's latest entry.

With change the only constant here, NFL fans need to take a much closer look at ways to follow America's game.

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Done with your Thanksgiving Day dining? Check out the NFL's first customer experiment with virtual reality by hitting the league's YouTube page or strapping on a Google Daydream VR headset.

The first fruit of a deal between the league and Google is episode one of a nine-part, non-game action, reality series.

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