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Facing the greatest challenge to America’s game as we know it today, the NFL has attracted some of the best and brightest research and development minds to create science and tech breakthroughs to help detect and lessen head injuries to players.

The league launched the multi-stage, $60 million Head Health Initiative in 2013. It spanned three challenges that result in participants receiving funding to advance their creations toward finished products. The NFL partnered with GE on the Head Health Challenge (HHC) journey.

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The NFL’s broadcast partners and TV service providers, as they say, are on the clock. It was just a matter of time before pro sports programming became available in the emerging 4K ultra HD (UHD) format. The only question now is when someone in the U.S. will follow the lead of UK’s BT, which has launched a sports UHD TV channel.

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In creating the 2015 version of its year-old NFL Now app, the builders are faced with an embarrassment of apps and video content riches from which to draw to offer fans greater functionality and access to both live and on-demand programming.

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