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Sample Articles from Bob Wallace.

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Though they likely know the down and distance at all times, fans in the stands probably have no idea what a distributed antenna system (DAS) is, or why they should care.

But tell them that wireless technology improvements will help them stream videos on social media and share pictures with friends at faster peak speeds than ever before from their mobile devices and it's a safe bet that plenty will ask how?

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After relative silence on 4K UHD for sports, there are signs of change as at least one top broadcaster, tech innovator CBS, is planning to experiment with the higher resolution format (twice that of 1080p HD) for some NFL productions this season.

The experts at CBS, which pioneered live streaming of March Madness around the millennium, and helped develop what is now Intel's Emmy-winning freeD technology for 360-degree replays in the NFL, had said several years ago that 4K was years away. Perhaps it's time has now come.

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There will be more on display at tonight’s NFL season opener at Gillette Stadium than a packed house of rabid fans, a smiling Robert Kraft and the unveiling of the fifth Super Bowl Championship banner.

You won’t see the latest in video highlight technology, but you’ll sure notice a night and day difference when Matrix-like 360-degree replays are displayed on Gillette’s big board, on NFL Mobile, NFL.com, TV, and the NFL's YouTube Channel.

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The NFL has come a long way in the two and a half years since its initial social media rules for teams. The latest set, however, still keep the 15 minutes before kickoff and whistle-to-whistle highlights as no-stream zones. And new challenges are just around the corner.

Content owners were jolted when the entire match was streamed live using smartphone app Periscope. Source: HBO.com

The first set of rules was written after NFL executives recovered from an adrenaline jolt caused by the live streaming via smartphone app Periscope of the pay to view Mayweather-Pacquiao title fight on May 2, 2015. The league wanted to protect its live assets - and thus its revenue rivers - from pirates.

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As part of its labors to expand live game viewership in the U.S., and far abroad, the National Football League is taking a two-pronged approach by trying to appeal to both potential game viewers and those who play games online.

At stake is the future of America's game in the U.S. and overseas. Millennials have largely grown up with online gaming, but not necessarily watching NFL games cable TV. TV rating were down last year but the league noted recently that its overall viewership, which also includes live streaming, reached an all-time high.

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The National Football League and its tech partners are putting the finishing touch on new features and functionalities that they hope will quickly become fan favorites. As always, the league is looking to balance tradition with technology, which has been increasing difficult as the game itself evolves.

Among the new additions for the regular season are 360-degree replays on big boards in more venues, use of tablets for instant replays and by medical personnel, concession ordering from seats, and referees trained using virtual reality gear. Don't forget "fan cams," which let you find yourself in the crowd after the game.

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