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Published on 22 September 2016

The performances of Yahoo and Twitter, along with the need to enrich online TV services' with live sports should open the floodgates to broader scale streaming of NFL games next year, if the league can keep its growing list of partners happy.

The success of Twitter's streaming of a live NFL game internationally has set the table for broadcasters, sports content right holders and live streamers looking to add sports and reach a broader audience of young age groups and international audiences for their advertisers.

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