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Published on 26 January 2017

Analytics in sports continue to face challenges in acceptance with game strategy. But it's beginning to look like the far taller task is applying them to rivers of fan data generated by everything from fan cams to season ticket waiting lists.

Analytics can help sports leagues, clubs, marketing teams and spinoffs build better business entities that provide an improved overall experience and monetize fans. The stark reality, however, is that teams are fighting an uphill battle on this front.

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