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Published on 09 February 2017

Fans were treated to a historic overtime-decided Super Bowl last Sunday. And the league's tech and marketing gurus got an up close look in Houston at innovation that could move the game forward on and off the field.

Next-gen tackling robots got sizable attention from a league facing continuing head injury issues, heavily hyped 360 degree player views made but a few cameos, and Fox broadcasting game highlight packs in near real-time in virtual reality seems ripe for further review.

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