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Published on 25 May 2017

After struggling with the issue for two years, the National Football League is set to further loosen restrictions on teams' use of social media to better engage fans to expand their individual brands.

The pending and more lenient plan would allow teams to greatly increase the volume of content they distribute through current social media channels. Teams would also be allowed to create their own connected TV apps, which could strengthen the bond between clubs and their fan bases.

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