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Published on 24 August 2017

As part of its labors to expand live game viewership in the U.S., and far abroad, the National Football League is taking a two-pronged approach by trying to appeal to both potential game viewers and those who play games online.

At stake is the future of America's game in the U.S. and overseas. Millennials have largely grown up with online gaming, but not necessarily watching NFL games cable TV. TV rating were down last year but the league noted recently that its overall viewership, which also includes live streaming, reached an all-time high.

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