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Published on 25 July 2014

In this week's column, Bob looks at two efforts-in-progress that would change the way NFL Sunday Ticket is offered, making it available to pro football fans far beyond those with DIRECTV satellite TV service.

Whether it's the quiet pre-launch by DIRECTV of an online version of it magnetic out-of-market game package, or AT&T's plan to offer the football programming to wireless customers if it's bid to buy DIRECTV is approved, both parties want to vastly expand the audience for NFL Sunday Ticket games.

These two developments are raising eyebrows with fans of America's game while the NFL continues exclusive negotiations with DIRECTV, which is working to secure the captivating and cash-cow content before its current deal expires at the end of the 2014 season.

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