You don't need an MD next to your name, or an advanced biology course under your belt, to know that better, faster and smarter are powerful selling points for a sports science company looking to streamline cartilage repair.

This is the message Cartilage Repair Systems LLC of New York, N.Y. brought to the NFL's prestigious "1st & Future"competition for upstarts pioneering player safety and recovery technologies. It applies to athletes with knee cartilage injuries here and abroad.

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