- Published on 22 October 2019
Wi-Fi Analytics Drive Customer Engagement, Revenue Generation
Entertainment, retail, and hospitality are among verticals embracing analytics to optimize their wireless networks.
Wi-Fi without analytics is like a fall Sunday without NFL football.
In sports, venue owners are among the most aggressive implementors of Wi-Fi. Stadium Wi-Fi data analytics are in use to identify, understand, and market to fans in the stands.
The need to leverage Wi-Fi networks to help supercharge sales and marketing efforts by forging closer ties between enterprises and their customers is building. Analytics already help firms in the entertainment, retail, and hospitality industries achieve this goal.
Better still, the Wi-Fi infrastructure, combined with analytics, also provides IT managers the information they need to enhance, expand, and upgrade their Wi-Fi networks.
Analytics packages are available from Wi-Fi networking vendors, analytics-only companies, and firms that specialize in software for specific vertical industries. There are several steps to making the most of analytics.