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In this week's column, Bob explains the importance of content delivery networks to the NFL, its teams and sports media outlets as a means of providing fans website video without the problems that plagued the process in the past.

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Though you might think a CDN is a car part, a TV news station or a texting abbreviation, content delivery networks are as valuable to the NFL and its franchises for delivering video as a top shelf owner, coach and players are to a successful football franchise.

CDNs are the key (and behind-the-scenes) ingredient in delivering a widening array of captivating video content from club and NFL.com sites - and websites of news channels, sports channels such as ESPN and football-specific destination NFL Network - to the hungry fan masses.

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