- Details
- Published on 26 December 2014
In this week's column, Bob takes a look at opportunities for sports leagues and channels to go well beyond the home, radio and smartphones to reach fans with programming and ads in new ways.
If you think pro sports can only reach you in the living room, on the radio and on your smartphones, you could be in for a big shock when you stop to gas up, step in an elevator, grab a coffee at the convenient store or enter an office building.