Sample Articles from Bob Wallace.

Read More about Bob.

While research based on surveys of users and consumers is most valuable in identifying trends and understanding customer behavior, reports that don’t take a broad enough approach in scope tell only a small piece of a far larger story.

Read more: Teamwork & the Chief Content Officer – Essential for Digital Innovation

In the debut of his new column "Tackling Tech," Bob Wallace discusses how technology is helping advance and enhance America's game.

Read more: Tackling Tech: The NFL Now

For cablecos pulling out all the stops to retain their subscribers, moving them up to the latest and greatest features and functionality is arguably as important as TV Everywhere strategies, especially in the conspicuous absence of customer reward/loyalty programs in the cable sector.

Read more: Upgrade your Cable TV Base – Move ‘em or Lose ‘em

Until recently, the two certainties in life were death and taxes. But a closer look at what seemed to be a commonplace dispute between a sports content rights holder and potential distribution partners may have carriage deals added to the saying.

Read more: The TWC-L.A. Dodgers Carriage Crisis: History in the Making?

While the mega-mergers of Comcast-TWC and AT&T DirecTV slog slowly toward possible approval, upstarts such as Layer3 TV plan to quickly drive innovation and new service offerings to draw attention – and business - from the eye-rolling, video-hungry consumer masses.

Read more: Layer3 TV: A Stealthy Cable Innovator to Watch

Comcast is investigating bringing advanced search, program guide and Video-on-Demand (VoD) to low-end boxes that are typically provided with entry-level cable packages and for additional TVs in a residence, via software upgrade.

Read more: Comcast Testing New Features for Cable Boxes