Articles

Sample Articles from Bob Wallace.

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The future of movie and TV viewing is much closer than it appears as both the top OTT service provider – Netflix – and the top cable media conglomerate – Comcast – are moving toward alternatives to the outdated see-it-in cinemas-first (or DVD later) approach to distribution.

Read more: Comcast & Netflix: Smashing the Theater-to-TV Window to Pieces?

In a landmark departure from its rental-only movie approach, Comcast Corp. has begun selling flicks to customers in the greater Boston market through set-top boxes weeks before they are available for purchase on DVD – and afterward.

Read more: FIRST REPORTED: Comcast Begins Selling Movies through Set-Top Boxes

With the year-end holiday shopping season fast approaching, forward-thinking retailers will be sporting an array of powerful video-driven systems to demonstrate product use, direct consumers to special buys and monitor the gridlock that can be in-store shopping.

Retail and other verticals have found they need more brains and brawn than systems limited to pitching products, curbing shoplifting and maintaining security in and around the stores.

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Where once, home security options were limited to alarm monitoring services and custom video camera systems, a series of offerings from cablecos and telcos now boast capabilities that better address resident safety to potentially save lives. Offerings from Comcast, Cox Communications, Time Warner Cable and AT&T have expanded the definition of “security” beyond threats from outside the residence, to safety threats to inhabitants from within dwellings.

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Netflix’ desire to air new movies on its OTT service the same day they hit cinemas is hardly surprising given past initiatives by stakeholders along with the greatly diminished value of first-run movies when they finally make it to premium “movie channel” that viewers pay extra for monthly.

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Despite intensifying winds of change sweeping through the advertising industry, live sports is still the safest port in the storm, offering a growing array of options, from old-school in-stadium signage to newer ads in live-streamed Web video of the World Series, March Madness, the Super Bowl and the Olympics.

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