Sample Articles from Bob Wallace.
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Netflix Wants Movies Upon Cinema Debut - Trick or Treat?
- Published on 31 October 2013
Netflix’ desire to air new movies on its OTT service the same day they hit cinemas is hardly surprising given past initiatives by stakeholders along with the greatly diminished value of first-run movies when they finally make it to premium “movie channel” that viewers pay extra for monthly.
Live Sports: The World Series of Advertising Options
- Published on 24 October 2013
Despite intensifying winds of change sweeping through the advertising industry, live sports is still the safest port in the storm, offering a growing array of options, from old-school in-stadium signage to newer ads in live-streamed Web video of the World Series, March Madness, the Super Bowl and the Olympics.
Cable and Broadcast Innovation: A Closer Look at Netflix and Aereo
- Published on 17 October 2013
The possibility of Netflix as a U.S. cable operator set-top app, as it already is with Virgin Media, combined with broadcasters continuing to battle disruptive upstart Aereo spotlight the consequences of failing to innovate business and technology models.
Robocalling: The Good, the Bad and the Beyond
- Published on 10 October 2013
Overzealous use of automated dialing for message delivery (“robocalling”) systems threatens to diminish the valuable gains made since the creation of the do not call list and legislation enacted to protect consumers from unwanted phone calls.
TV Performance: Not (Yet) Job 1
- Published on 03 October 2013
If you think the consumer masses are happy with the quality of the pay-TV services they receive from cablecos, telcos and satellite operators, think again.
Service interruptions, picture freezes and tiling continue to plague operators and their displeased subscribers – an age-old scenario that has unfortunately shifted the focus to customer service, or lack thereof. It’s time to address the cause first and any remaining affect later.
Warning: Streaming OTT Services Leads to Binging
- Published on 26 September 2013
Watching multiple-servings of TV in a day won’t leave you bankrupt or in the emergency room, but enabling subscribers to watch series and movies when they want to, in any serving size, and even without commercials, represents the latest milestone in the evolution of TV viewing.