Articles
Sample Articles from Bob Wallace.
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Upgrade your Cable TV Base – Move ‘em or Lose ‘em
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- Published on 05 June 2014
For cablecos pulling out all the stops to retain their subscribers, moving them up to the latest and greatest features and functionality is arguably as important as TV Everywhere strategies, especially in the conspicuous absence of customer reward/loyalty programs in the cable sector.
Read more: Upgrade your Cable TV Base – Move ‘em or Lose ‘em
The TWC-L.A. Dodgers Carriage Crisis: History in the Making?
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- Published on 30 May 2014
Until recently, the two certainties in life were death and taxes. But a closer look at what seemed to be a commonplace dispute between a sports content rights holder and potential distribution partners may have carriage deals added to the saying.
Read more: The TWC-L.A. Dodgers Carriage Crisis: History in the Making?
Layer3 TV: A Stealthy Cable Innovator to Watch
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- Published on 22 May 2014
While the mega-mergers of Comcast-TWC and AT&T DirecTV slog slowly toward possible approval, upstarts such as Layer3 TV plan to quickly drive innovation and new service offerings to draw attention – and business - from the eye-rolling, video-hungry consumer masses.
Comcast Testing New Features for Cable Boxes
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- Published on 15 May 2014
Comcast is investigating bringing advanced search, program guide and Video-on-Demand (VoD) to low-end boxes that are typically provided with entry-level cable packages and for additional TVs in a residence, via software upgrade.
Giving the ‘Gift’ of Home Security & Automation – for Mother’s Day
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- Published on 08 May 2014
Forget overpriced flowers, talking greeting cards and family dinners out and give AT&T’s Digital Lifestyle home management service for the mom who has everything and has trouble securing and managing it all – as the carrier is running a special promotion that saves new subscribers $200.
Read more: Giving the ‘Gift’ of Home Security & Automation – for Mother’s Day
TWC & the L.A. Dodgers – Fan Stress, OTT Opportunity
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- Published on 01 May 2014
What happens when a pay-TV provider uses live sports content to build its bottom line by playing hardball in licensing the must-see TV broadcasts to competing providers? Ask fans of the L.A. Dodgers baseball team who currently must switch to Time Warner Cable’s service to see the team’s games live.
Read more: TWC & the L.A. Dodgers – Fan Stress, OTT Opportunity