Articles

Sample Articles from Bob Wallace.

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The possibility of Netflix as a U.S. cable operator set-top app, as it already is with Virgin Media, combined with broadcasters continuing to battle disruptive upstart Aereo spotlight the consequences of failing to innovate business and technology models.

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Overzealous use of automated dialing for message delivery (“robocalling”) systems threatens to diminish the valuable gains made since the creation of the do not call list and legislation enacted to protect consumers from unwanted phone calls.

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If you think the consumer masses are happy with the quality of the pay-TV services they receive from cablecos, telcos and satellite operators, think again.

Service interruptions, picture freezes and tiling continue to plague operators and their displeased subscribers – an age-old scenario that has unfortunately shifted the focus to customer service, or lack thereof. It’s time to address the cause first and any remaining affect later.

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Watching multiple-servings of TV in a day won’t leave you bankrupt or in the emergency room, but enabling subscribers to watch series and movies when they want to, in any serving size, and even without commercials, represents the latest milestone in the evolution of TV viewing.

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While cable and telco TV providers continue to distribute original series that are more effective than stale movies in landing viewers, the case could be made that the race is already over – with OTT power and content owner Netflix the winner, and non-movie channels FX and AMC placing well.

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What exactly do you get from pay-TV providers for being a loyal customer? Nothing? No, less than that. Current customers get to stand by while your providers take the "sold-and-old approach" and spend their time pitching better offers and sales deals to non-customers.

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