Articles
Sample Articles from Bob Wallace.
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Tackling Tech: NFL Opens Video Vault to Power New and Improved Game Action Apps
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- Published on 01 July 2014
While the NFL has not yet embraced streaming of all live games over the web to wired devices, there are already apps that enable fans to watch a subset of the league's games lives, with new entries that promise to improve and extend the mobile fan's viewing experience.
We're talking fan-customized team and player video feeds, never before available camera angles (up to 22), live preseason games during the summer months and quick rewind ability after games end. And that's just for starters. The league's unlocking its gigantic vault of video content for fans.
Read more: Tackling Tech: NFL Opens Video Vault to Power New and Improved Game Action Apps
Tackling Tech: What Aereo’s Loss to Broadcasters Means for NFL Fans and TV Innovation
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- Published on 27 June 2014
In this week’s column Bob explains what Aereo’s loss to broadcasters in the Supreme Court means to football fans across the U.S.
Read more: Tackling Tech: What Aereo’s Loss to Broadcasters Means for NFL Fans and TV Innovation
Can Video Ads Save Social Media?
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- Published on 27 June 2014
Though video has met with marketing success in such business-to-consumer efforts such as TV, gas pump-top screens, in store TV systems and live streaming sports, can it help Facebook play a significant role in consumer purchases?
Tackling Tech: Why NFL Fans Need to Know About Aereo!
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- Published on 19 June 2014
If you watch the NFL on local broadcast TV channels you need to know Aereo. Its soon-to be decided rise or demise will determine the present, and future, of TV.
The case of Aereo vs. broadcasters has been heard by the Supreme Court which is expected to hand down a decision any day now. The Supreme Court? Really?
Read more: Tackling Tech: Why NFL Fans Need to Know About Aereo!
Teamwork & the Chief Content Officer – Essential for Digital Innovation
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- Published on 13 June 2014
While research based on surveys of users and consumers is most valuable in identifying trends and understanding customer behavior, reports that don’t take a broad enough approach in scope tell only a small piece of a far larger story.
Read more: Teamwork & the Chief Content Officer – Essential for Digital Innovation
Tackling Tech: The NFL Now
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- Published on 13 June 2014
In the debut of his new column "Tackling Tech," Bob Wallace discusses how technology is helping advance and enhance America's game.