Sample Articles from Bob Wallace.
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Comcast Testing New Features for Cable Boxes
- Published on 15 May 2014
Comcast is investigating bringing advanced search, program guide and Video-on-Demand (VoD) to low-end boxes that are typically provided with entry-level cable packages and for additional TVs in a residence, via software upgrade.
Giving the ‘Gift’ of Home Security & Automation – for Mother’s Day
- Published on 08 May 2014
Forget overpriced flowers, talking greeting cards and family dinners out and give AT&T’s Digital Lifestyle home management service for the mom who has everything and has trouble securing and managing it all – as the carrier is running a special promotion that saves new subscribers $200.
TWC & the L.A. Dodgers – Fan Stress, OTT Opportunity
- Published on 01 May 2014
What happens when a pay-TV provider uses live sports content to build its bottom line by playing hardball in licensing the must-see TV broadcasts to competing providers? Ask fans of the L.A. Dodgers baseball team who currently must switch to Time Warner Cable’s service to see the team’s games live.
‘OTTnado’ –Streaming TV’s Breakout Year-in-Progress
- Published on 24 April 2014
While hardly as scary as a shark storm, strong winds of change are sweeping through the over-the-top (OTT) TV services space. That's because several pay-TV providers appear to be adopting an "if-you-can't-beat-them-join-'em" strategy that harnesses huge growth in high-speed Internet subscribers – growth that blows away any gains in new TV subscriptions.
The Real Future of TV? Ask a Teen Today.
- Published on 17 April 2014
The continually pondered future of TV will be determined largely by a sea of teenage "cord-nevers" who are taking hands-on training classes in video production, broadcasting & digital media in high school and in organizations like the Girl Scouts, not by their parents, grandparents and media conglomerate CEOs.
Verizon Targets Customer Retention with TV & Internet Loyalty Program
- Published on 10 April 2014
For most broadband and TV customers, rewards are what you are promised for signing up for the services, as part of shortsighted sold-and-old customer acquisition plans. Verizon is looking to make the post-sales experience rewarding as part of a new loyalty program for residential and small business users of its high-speed Internet services and FiOS TV.