Articles
Sample Articles from Bob Wallace.
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‘OTTnado’ –Streaming TV’s Breakout Year-in-Progress
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- Published on 24 April 2014
While hardly as scary as a shark storm, strong winds of change are sweeping through the over-the-top (OTT) TV services space. That's because several pay-TV providers appear to be adopting an "if-you-can't-beat-them-join-'em" strategy that harnesses huge growth in high-speed Internet subscribers – growth that blows away any gains in new TV subscriptions.
Read more: ‘OTTnado’ –Streaming TV’s Breakout Year-in-Progress
The Real Future of TV? Ask a Teen Today.
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- Published on 17 April 2014
The continually pondered future of TV will be determined largely by a sea of teenage "cord-nevers" who are taking hands-on training classes in video production, broadcasting & digital media in high school and in organizations like the Girl Scouts, not by their parents, grandparents and media conglomerate CEOs.
Verizon Targets Customer Retention with TV & Internet Loyalty Program
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- Published on 10 April 2014
For most broadband and TV customers, rewards are what you are promised for signing up for the services, as part of shortsighted sold-and-old customer acquisition plans. Verizon is looking to make the post-sales experience rewarding as part of a new loyalty program for residential and small business users of its high-speed Internet services and FiOS TV.
Read more: Verizon Targets Customer Retention with TV & Internet Loyalty Program
Dyn Lets the Music (and Video) do the Talking for its Products
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- Published on 03 April 2014
Whether it was pitching perspective business customers using homemade music videos, holding a Music Meets Tech live music event at South by Southwest (SXSW) in weird Austin, TX, or creating a summer geek camp at its headquarters, there's no madness to Dyn Inc.'s innovative marketing methods.
Read more: Dyn Lets the Music (and Video) do the Talking for its Products
How Cinemas Expanded Beyond Movies to Survive & Evolve
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- Published on 27 March 2014
Video content-driven businesses who fail to maximize the use of their assets and reach new audiences are doomed to repeat the devastating mistakes of others and assure themselves a spot in what will likely someday be the Smithsonian Institute's technology museum.
Read more: How Cinemas Expanded Beyond Movies to Survive & Evolve
Evaluating the Facebook Video Ad Opportunity
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- Published on 19 March 2014
Facebook's still-evolving plan to broadly sell businesses video ads that appears in users' news feeds as a new way to engage potential customers offers a potential powerful new opportunity to marketers – one that requires a thorough and ongoing evaluation by interested parties.