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Tackling Tech: Inside Verizon's Super Bowl Wireless Plan

What could be better for a hardcore football fan than to help plan wireless coverage for the NFL's Super Bowls, which has come with the opportunity to attend the events?

Thanks to the intersection of technology and sports, Verizon's Brian Mecum, is living and working a dream that others can only hope for at bedtime. But if you think planning for new and upgraded distributed antenna systems (DAS) for NFL venues both new and older is a light-lifting, walk in the park, think again.

Soaring fan video demands have called for Mecum to build brainier and brawnier wireless systems.

stadium

"We have learned from usage and from habits," said Mecum, who serves as Verizon's Vice-President for Network-West. He's responsible for helping drive network planning for the service provider and has worked on the last several Super Bowl wireless projects.

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The recent Super Bowl fan data use numbers establish the trend.

  • Super Bowl 49: 4.1 terabytes of data used
  • Super Bowl 50: 7.2 terabytes of data used
  • Super Bowl 51: 11 terabytes of data used
  • Super Bowl 52: ???

Ok, so plan for a substantial rise in sharing video, photos, streaming and texting right?

Not so simple…Plan for the unpredictable too. For instance:

The Stefon Diggs catch and TD run one play known as the Minneapolis Miracle helped propel that NFC Divisional Round game past Super Bowl 49 in terms of total data used.

A Tall Task

And remember, a Super Bowl wireless project extends far beyond the actual stadium to key locations throughout the host city making the effort far more complex, resource-intensive and time-consuming. That's the type of project Verizon took on roughly two years ago.

These undertakings are also typically a live showcase of the latest wireless technologies and products as fans' user demands continue skyward. Systems upgraded and implemented for the first time are expected to shoulder the load for years to come.

What's a DAS?

For those not versed in wireless tech talk, a DAS What's a DAS? Part of the answer is with a robust distributed antenna system, (DAS), which is a network of spatially separated antenna nodes connected to a common source that provides wireless service within a geographic area or structure. It's common for venues to have DAS from multiple wireless providers.

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So what goes into installing a DAS? For starters at US Bank Stadium, it entailed creating a network of devices that would essentially be invisible. That meant placing antennas under seats, as part of hand rails (see picture) - and under drink rails.

But these systems require larger and far more powerful antennas, which Verizon addressed with what's called Matsing Balls. These devices are ultra-high-power units that hang from structures above and also go unnoticed by the average football fan.

Tackling Tech: Sports-First OTT Services Emerge

Originally Published: Thursday, August 10, 2017

 

It may sound like a TV service for the “other” football, but well-funded fuboTV has assembled a streaming sports-first lineup that offers fans of America's game an alternative to cable TV packages, a model to be followed starting later this year by Disney/ESPN and CBS.

fubo

fuboTV's international approach includes offering channels and regional sports networks that together offer depth in live game coverage. Source: fuboTV.

FuboTV's sports-depth approach actually puts it far beyond current competitors DirecTV Now, Sling TV and PlayStation Vue in total coverage as it offers a channel lineup featuring sports around the world with some in foreign languages. That's on top of live sports coverage in the U.S. of the NFL, the NBA, the NHL, Major League Baseball, golf and others.

And yes, with fuboTV you get your staple news, niche and broadcast TV staples as well, all for $35 a month. FuboTV has a very heavy load of global soccer channels and should appeal to Spanish- and Portuguese-speaking consumers with channels from Univision and Telemundo, among others.

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Tackling Tech: Colston Moves from NFL Stardom to Driving Athlete Analytics for All

Originally Published: November 9, 2017

 

In his 10-season NFL career as a target for Hall of Fame-bound QB Drew Brees, Saints Star Marques Colston got up close and personal with sports technology, but with annual offseason visits to the operating room for injury repair.

colston

Colston led the Saints to a Super Bowl Championship. Now he's leading sports tech companies toward the end zone. Source: GetTheDuckBoatsReady.com

Now, the NFL alum-turned-sports-tech-expert-and-entrepreneur is working to take the (price) pain out of athlete performance management through an upstart that's created an app, wearable and subscription service. The package has been created to bring vital data to the masses, not just elite athletes in the top four U.S. pro sports as many breakthroughs do today.

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You don't need an MD next to your name, or an advanced biology course under your belt, to know that better, faster and smarter are powerful selling points for a sports science company looking to streamline cartilage repair.

This is the message Cartilage Repair Systems LLC of New York, N.Y. brought to the NFL's prestigious "1st & Future"competition for upstarts pioneering player safety and recovery technologies. It applies to athletes with knee cartilage injuries here and abroad.

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The 2017-18 NFL season is over. But the offseason has just begun as the Pro Football Hall of Fame has launched a streaming channel that aims to bring the rich history and present of the sport to fans of the sport.

Last Friday, the Hall of Fame channel went live with its online vault of on-demand videos plus more than 380 hours of programming including live events, movies and a 15-hour documentary tied to the league's upcoming centennial celebration. Access to the new channel can be found here.

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Aiming to feed content-hungry fans in the week leading up to Super Bowl 52, the New England Patriots have launched a tech-driven, streaming network that provides fans live content from Minneapolis combined with on-demand classics.

The Not Done Network went live Monday and represents the first such NFL team-specific streaming service for a Super Bowl participant. The offering is based on cloud video distribution and processing approaches designed to together provide the optimal viewing experience without requiring the team build, buy and maintain networks and expensive gear.

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