Articles
Sample Articles from Bob Wallace.
Read More about Bob.
Tackling Tech: The NFL, MLB Teams Get Sound Advice on Player Muscle Health
- Details
- Published on 27 July 2017
Coaches and medical staffers for pro and college sports have found sound advice on the muscle health of their players thanks to an emerging sports tech company whose product detects issues and suggests corrective actions for the underperforming and injured.
MuscleSound uses nearly ubiquitous ultrasound technology and it's version of a device that is best known for gliding over the stomachs of pregnant women to produce images. Muscle test results are immediately accessible to coaches from the firm's cloud-based app.
Tackling Tech: Why the NFL is Exploring its Ticketing Options
- Details
- Published on 20 July 2017
The NFL is looking at expanding ticket access beyond its primary partner. The league thinks such a move has the potential to make buying tickets more convenient, reach new fans and provide greater revenues. In the meantime teams are using mobile ticketing to creatively fill empty seats.
For teams whose stadiums are not filled with season ticket holders, broader ticketing options offers these clubs the ability to collect valuable information on new buyers and add it to the vast fan data that's mined to fuel fan engagement efforts.
Tackling Tech: Patriots Owner Buys Into Esports with Team in Startup Overwatch League
- Details
- Published on 13 July 2017
After extensive research and participation in an esports tournament earlier this year, the Kraft Group has bought into the non-football startup Overwatch League. It will feature competing game players from at least seven cities around the world for viewing by fans online, on TV, and in person.
Esports have proven popular with highly coveted young demographics. The league will feature competition between those playing the Overwatch multiplayer team shooter game released last year. The move comes after the National Basketball Association announced plans for an esports league which will launch next year.
Tackling Tech: Data Drives Analytics to Field Safer, Smarter Athletes
- Details
- Published on 06 July 2017
It's a good thing for athletes from youth sports to the college level game that Jesse Harper decided against becoming a nutritionist at an elderly care facility after graduating from the University of Connecticut with a degree in nutritional biochemistry.
The football player opted instead to take on health in sports and now directs as CEO a fast-emerging sports tech company - aptly named Athlete Intelligence - which helps coaches and others measure understand impacts and player performance on a per-team or- player basis.
Tackling Tech: Fancy Footwork: The NFL Takes on Cleats and Fields
- Details
- Published on 29 June 2017
Estimating that 60% of player injuries are lower extremity problems, the National Football League is using laser technology in hopes of reducing the amount of cleat- and turf-related woes using custom designed footwear for players.
With most all eyes on the use of tech in the creation of safer helmets to increase head health and reduce concussions, many outside the league likely don't think much of the foot injury threat until their favorite team's player(s) is sidelined.
Tackling Tech: Interactive 360-Degree Content Comes to NFL, NHL Team Apps
- Details
- Published on 22 June 2017
In an effort to extend fan engagement with immersive media, the San Francisco 49ers and the San Jose Sharks have begun delivering fans 360-degree video content through team mobile apps. The NFL team allows fans to upload their reaction with it to teams for viewing by the fan masses.
In what could become an emerging trend, other NFL teams are currently testing and evaluating this opportunity, enabled by upstart Zeality Inc. The dual goals: extend fan engagement with immersive content and create new revenue opportunities. Fans can download the latest version of the 49ers app here on iOS App Store and Google Play Store to get the full experience today.