Articles
Sample Articles from Bob Wallace.
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Tackling Tech: Sports Video, showing on DOOH screens near you
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- Published on 26 December 2014
In this week's column, Bob takes a look at opportunities for sports leagues and channels to go well beyond the home, radio and smartphones to reach fans with programming and ads in new ways.
Read more: Tackling Tech: Sports Video, showing on DOOH screens near you
Can DISH Deliver 'The' Sports-Heavy OTT Service?
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- Published on 12 December 2014
Lost in the viewer uproar over the retransmission dispute between CBS and DISH Networks last week was the very real possibility that the satellite TV provider won’t have CBS programming, or those of other broadcast networks, for the over-the-top (OTT) service it plans to launch by year-end.
Tackling Tech: Sports Coaching Gets Smart(er) with Video Analysis Options
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- Published on 12 December 2014
In this week's column, Bob takes a look at new options coaches at all levels of organized sports now have to help analyze game film for preparation and for honing player and unit performance.
Digitalsmiths Gives Service Providers Video Analytics
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- Published on 08 December 2014
In a modern-day version of the Pavlov’s Dogs experiment and reflex, you need only mention the phrase “video analytics” to get marketers and advertisers salivating profusely.
Tackling Tech: How to Survive Disputes that Disrupt NFL Game TV Viewing
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- Published on 08 December 2014
In this week's column, Bob provides a survival guide for fans who find themselves victims of disputes between TV service providers and channel owners whose NFL games they retransmit.
Read more: Tackling Tech: How to Survive Disputes that Disrupt NFL Game TV Viewing
NFL Fans, be Grateful for Football & Tech on Thanksgiving
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- Published on 01 December 2014
In this week's column, Bob shows where technology and the NFL go together like turkey and stuffing, combinations for which we can give thanks.
Read more: NFL Fans, be Grateful for Football & Tech on Thanksgiving
