Articles

Sample Articles from Bob Wallace.

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Hoping to drive TV Everywhere acceptance to a larger audience in a year with few extra-large, live-streamed events, Turner Sports has eliminated the one-time $3.99 price charged to fans last year to stream March Madness basketball tournament games, which are televised on its channels to online and mobile devices.

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Comcast's new Xfinity Home service is fast becoming known in the market in which I reside – Greater Boston, MA. An early review of the cable giant's residential outreach efforts reveals some hits and misses on the direct marketing front with a service that represents a new and critical revenue stream for cable operators and telcos nationwide.

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The company that created the content delivery network (CDN) space in the late 1990s has taken steps that clearly define the evolution of the larger market segment far beyond connected servers for handling rich media with yesterday's introduction of Integrated Advertising Services – addressing the revenue side of online video.

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Sick and tired of single-camera coverage of high school sports on community access TV? What about your kids and relatives graduating with book smarts but without hands-on experience and skills that can lead to a broad range of job opportunities? Enter live streaming of high school sports over the Web to the broadband masses, with the operation and production handled by actual high school students who get an early jump on the endless job opportunities in the widening world of video – before college or trade schools.

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The game is over and the teams are home, but it may be too soon to get a clear picture of how the first of 47 Super Bowls to be live streamed to mobile devices actually fared. While unique viewers rose from 2.1 million without mobile last year to three million this year, the NFL has lumped together viewing from websites (CBSSports.com and NFL.com) with NFL Mobile from Verizon.

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This Sunday's Super Bowl, the 47th, will mark a major milestone in the evolution of live sports beyond traditional broadcast TV, as it will be only the second SB to be live streamed to the wired masses, but the first to be delivered to wireless devices. That fact portends to shatter last year's audience mark of 2.1 million viewers – a record for live streamed sports events according to the league.

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