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Published on 10 March 2016

Wireless network + coveted programming = robust mobile video services.

That's the basic equation AT&T is banking its entertainment business on, having just outlined three new OTT services for launch in the fourth quarter. And pro sports fan can bet that one will feature content from the NFL Sunday Ticket out-of-market, live game package.

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Published on 03 March 2016

Are you ready for some programmatic ads?

When the NFL kicks off the regular season this fall, Comcast's NBC Universal unit will be letting ad agencies better target viewers of its TV network shows with more relevant commercials that are bought using an automated process, not emails and phone calls.

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Published on 25 February 2016

What's more important to teams when it comes to collecting data on players: 40-yard sprint times, vertical leap numbers and position drill results, or this set: power, endurance, metabolism and injury protection?

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Published on 18 February 2016

You might think that launching a NFL franchise in a “new” locale nowadays would be super heavy lifting. That was the case when the expansion Houston Texans prepared to play their inaugural season in 2002. But thanks to tech tools that were in their infancy or didn’t exist way back then, that won’t be the case for the 2016 Los Angeles Rams which is moving from St. Louis.

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Published on 18 February 2016

Upon further review, the NFL has ended its ban on team use of free mobile live streaming apps Periscope and Meerkat. However, the league apparently has placed limits on their use by teams, with the streaming of live games still not allowed and with a change to that stipulation far beyond unlikely.

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Published on 04 February 2016

All pro sports continue to struggle to attract a large, engaged audience for their annual all-star competitions, which are essentially exhibition games with little or nothing riding on their outcome.

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