Sample Articles from Bob Wallace.
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March Mobile Video Madness Scores
- Published on 27 March 2013
Early returns from Turner Sports reveal record live streaming of the annual multi-week college basketball tournament to mobile devices, thanks to the proliferation of tablets and smartphones, along with dropping last year's $3.99 charge for those without a pay-TV subscription to Turner channels.
A la Carte TV: Reality (Still) Bites
- Published on 20 March 2013
A la carte TV grabs attention when mentioned once or twice annually, though there's next to no hope for the approach of creating flexible subscription programming packages by choosing individual channels, for important obvious and less obvious reasons still not fully understood by the consumer masses.
March Madness Goes Free to Boost TV Everywhere
- Published on 13 March 2013
Hoping to drive TV Everywhere acceptance to a larger audience in a year with few extra-large, live-streamed events, Turner Sports has eliminated the one-time $3.99 price charged to fans last year to stream March Madness basketball tournament games, which are televised on its channels to online and mobile devices.
Grading Comcast's Home Control Outreach
- Published on 07 March 2013
Comcast's new Xfinity Home service is fast becoming known in the market in which I reside – Greater Boston, MA. An early review of the cable giant's residential outreach efforts reveals some hits and misses on the direct marketing front with a service that represents a new and critical revenue stream for cable operators and telcos nationwide.
Akamai's Advertising Services Continue Content Delivery Industry Evolution
- Published on 20 February 2013
The company that created the content delivery network (CDN) space in the late 1990s has taken steps that clearly define the evolution of the larger market segment far beyond connected servers for handling rich media with yesterday's introduction of Integrated Advertising Services – addressing the revenue side of online video.
Coming Attractions: Live Streamed High School Sports
- Published on 13 February 2013
Sick and tired of single-camera coverage of high school sports on community access TV? What about your kids and relatives graduating with book smarts but without hands-on experience and skills that can lead to a broad range of job opportunities? Enter live streaming of high school sports over the Web to the broadband masses, with the operation and production handled by actual high school students who get an early jump on the endless job opportunities in the widening world of video – before college or trade schools.