- Published on 19 August 2019
Evolving Services Enable Innovative Video Distribution
GSTV is about halfway through its transition to an enterprise cloud network, a move that will help reduce infrastructure costs.
The classic network challenge when trying to support bandwidth-intensive applications, video distribution, and data delivery is finding an economically priced service that provides the required performance and geographical coverage.
That’s been the case for GSTV, the nationwide media network based in fuel stations, since it started in 2006. The GSTV network serves over 21,000 locations, delivers 3 billion impressions per year, and ads to one of every three adults, generates 93 million unique users, and helps influence spending from a high-resolution screen. Additionally, it sends content with targeted ads to small pump-top screens reaching those gassing up their rides – a true captive audience.
“We try to be good listeners to our retailers, program providers, ad agencies and consumers,” said GSTV Chief Executive Officer Sean McCaffrey. “We’re programming a PG show that’s entertaining, informative and inspirational.” The desired result is a purchase beyond gas at advertiser locations.