Articles
Sample Articles from Bob Wallace.
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Can Video Ads Save Social Media?
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- Published on 27 June 2014
Though video has met with marketing success in such business-to-consumer efforts such as TV, gas pump-top screens, in store TV systems and live streaming sports, can it help Facebook play a significant role in consumer purchases?
Tackling Tech: Why NFL Fans Need to Know About Aereo!
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- Published on 19 June 2014
If you watch the NFL on local broadcast TV channels you need to know Aereo. Its soon-to be decided rise or demise will determine the present, and future, of TV.
The case of Aereo vs. broadcasters has been heard by the Supreme Court which is expected to hand down a decision any day now. The Supreme Court? Really?
Read more: Tackling Tech: Why NFL Fans Need to Know About Aereo!
Teamwork & the Chief Content Officer – Essential for Digital Innovation
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- Published on 13 June 2014
While research based on surveys of users and consumers is most valuable in identifying trends and understanding customer behavior, reports that don’t take a broad enough approach in scope tell only a small piece of a far larger story.
Read more: Teamwork & the Chief Content Officer – Essential for Digital Innovation
Tackling Tech: The NFL Now
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- Published on 13 June 2014
In the debut of his new column "Tackling Tech," Bob Wallace discusses how technology is helping advance and enhance America's game.
Upgrade your Cable TV Base – Move ‘em or Lose ‘em
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- Published on 05 June 2014
For cablecos pulling out all the stops to retain their subscribers, moving them up to the latest and greatest features and functionality is arguably as important as TV Everywhere strategies, especially in the conspicuous absence of customer reward/loyalty programs in the cable sector.
Read more: Upgrade your Cable TV Base – Move ‘em or Lose ‘em
The TWC-L.A. Dodgers Carriage Crisis: History in the Making?
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- Published on 30 May 2014
Until recently, the two certainties in life were death and taxes. But a closer look at what seemed to be a commonplace dispute between a sports content rights holder and potential distribution partners may have carriage deals added to the saying.
Read more: The TWC-L.A. Dodgers Carriage Crisis: History in the Making?