Articles
Sample Articles from Bob Wallace.
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The Original Series Strategy - Why Netflix Wins
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- Published on 19 September 2013
While cable and telco TV providers continue to distribute original series that are more effective than stale movies in landing viewers, the case could be made that the race is already over – with OTT power and content owner Netflix the winner, and non-movie channels FX and AMC placing well.
Free Stuff: Loyalty Programs from Cablecos, Telcos?
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- Published on 12 September 2013
What exactly do you get from pay-TV providers for being a loyal customer? Nothing? No, less than that. Current customers get to stand by while your providers take the "sold-and-old approach" and spend their time pitching better offers and sales deals to non-customers.
Amazon's Home Automation Entry - The DIY Approach
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- Published on 06 September 2013
Though home management offerings trend toward complexity for the non tech-savvy consumer, Amazon has opened an online store full of products for those looking for a do-it-yourself alternative to cable and telco offerings, which provide professional installation and carry a monthly service fee.
Game On: Sports Fuel Content Strategy Changes
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- Published on 29 August 2013
With the NFL regular season fast approaching, members of the content food chain are employing divergent plans to best deal with soaring costs and sore pay-TV subscribers as carriage fees continue their climb for what represents the last bastion of appointment TV: live sports.
Bring on the Chief Town Technology Officer
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- Published on 22 August 2013
If you want to save towns across America, hire individuals that can bring enabling technologies to all departments, businesses and taxpaying residents to change how all constituencies conduct business for the better. Call these sorely needed hires chief town technology officers (CTTO) and have them interact with the board of selectmen, school department, town hall, police and fire, public works, the finance committee and businesses in the town. Do it now or continuing paying more today, and later.
Phone Upgrades: Escape from Legacy Island?
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- Published on 15 August 2013
Coming off one of their worst quarters ever in terms of net customer additions, wireless operators would be well advised to create subscriber-friendly upgrade opportunities and incentives to move users trapped on Legacy Phone Island to more advanced, powerful and feature-rich smartphones which can boost data services revenues.